Submitted by nathalie.dib on December 15, 2016 - 4:27pm
By Harvard Business Review
If you are the CEO of a large, established company, you should be able to enjoy the benefits of size, including the ability to learn from a broad, longstanding customer base. With more customers to seek feedback from, your firm should be able to detect changes in the market faster than smaller competitors. And with size comes the resources to deliver what the market wants.