Driving business growth by zeroing in on the consumer decision journey

By McKinsey&Co

 

A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority.

 

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Fulfilling the Promise of AI Requires Rethinking the Nature of Work Itself

By Harvard Business Review

 

E`verywhere today the news confronts us with deeply held fears of AI and automation. Coverage often focuses on the job loss and social unrest that are viewed as likely to follow.

 

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Commercial drones are here: The future of unmanned aerial systems

By McKinsey&Co

 

Investment in unmanned aerial systems is soaring, but challenges remain. Here’s what stakeholders need to know about the evolving landscape.

 

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Competition in the Age of Amazon

By Insead Knowledge

 

Amazon’s dominance is changing the power structure of publishing – a pattern that may be borne out in several other industries.
 

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The Strategic Decisions That Caused Nokia’s Failure

By Insead Knowledge

 

The moves that led to Nokia’s decline paint a cautionary tale for successful firms.
 

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How the Most Successful Teams Bridge the Strategy-Execution Gap

By Harvard Business Review

 

The strategy-to-execution gap is an enduring problem with no easy solution. As the Japanese proverb goes, “Vision without action is a daydream. Action without vision is a nightmare.”

 

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