By McKinsey&Co

A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority.

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By McKinsey&Co

At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Chief Strategy, Product and Marketing Officer Libby Chambers explains how it’s done.

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By Mckinsey&Company

Companies that excel at sales growth are tightly focused on developing the talent they need by understanding how sales reps really work.

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NECG Services

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By Mckinsey&Company

o drive revenue growth in the digital age, new data shows that marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility.

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By Mckinsey&Company

By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction.

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By Mckinsey&Company

Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.

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By Harvard Business Review

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening.

By Insead Knowledge

Three fundamental principles are at the core of successful digital marketing campaigns.
 

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By Mckinsey&Company

By capturing and analyzing social-media conversations, companies can improve their offerings and margins.

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